So, here it is. The first in what will be a periodic feature that showcases some past and present projects that I have worked on. First off is a logo for Pro Custom Cabinetry. It was an existing business that had been purchased by a friend’s parents and they wanted a new look.The two graphics below are thumbnail images of the first two ideas for the logo. (Clicking on the images will show a larger version.) The first plays on the guide marks that might be made when woodworking and the second illustrates some traditional tools. They each have their own strengths but didn’t push the design far enough.

This next image is the design that was ultimately picked and is, I think, the strongest. Using the same typefaces from the second logo variation, I gave the design a more contemporary feel by playing off portions of the “P” and “R”. The result is a design that cleverly uses the letter forms to create the appearance of opening cabinet doors.

This was an excellent example of taking some perfectly good ideas and really polishing them until the right solution to the problem was reached. I hope you enjoy this peek into my portfolio and I look forward to bringing you the next installment of The Showcase.

written by JM